Hello, this is Yuni! A Chinese girl from Wuhan, China. ⛩
I'm a Digital Marketer 🗓, Social Media Content Creator 💬, UX/UI Web Designer 👩🏻 💻, and Dancer 💃🏻.
I've started my marketing journey from 2019 till now, from agencies to brands, FMCG to Tech. Each step has enriched my marketing prowess, broadening my understanding of diverse industries and honing my skills along the way.
Digital Marketing, Social Media Marketing, Influencer Marketing, SEO, SEM, Email Marketing, Paid Ads
Product Marketing, Branding, Marketing Analytics
Web Design, UX/UI Design
Graphic Design, Photography, Filming, Video Editing
Google Analytics, Google Ads, SEMrush, Salesforce, Marketo, Instagram, Facebook, Linkedin, TikTok, Twitter, Youtube, Pinterest, SMS, Wordpress, Yoast SEO, Webflow, Squarespace, Firebase HTML, CSS, Javascript, Python, Tableau, Shopify, Square, SQL, Zoho, PS, Final Cut Pro, PR, AI, Figma, Canva, and Microsoft Office Suite (Excel, Power Point, etc), Photography
EDUCATION
Columbia University, New York, May 2024
- MA in Instructional Tech & Media Design (STEM Major)
- GPA: 4.0
Huazhong University of Science & Technology, Wuhan, China, 2022
- BA in Broadcasting Journalism (Communication & Marketing)
- GPA: 3.86
PROFESSIONAL EXPERIENCE
Unilever | Vaseline Global Shanghai, China
Marketing Intern Feb 2021 – July 2021
• With the Procurement and R&D team, conducted market & product research, developed products and concept boards for VSL Mom & Kid, Anti-glycation, Anti-aging, Sunblock, Lipstick, Repair Jelly, and Pregnancy 7 collections.
• Partnered with design & PR agencies, built various Vaseline marketing proposals by analyzing market trends, conducting consumer & competitive product researches, analyzing market data, and designing the products & campaign decks.
• Completed research and data analysis of competing products and various market, product ingredient and product design.
• Promoted Vaseline on Taobao & Tmall eCommerce platforms by creating ad copy, product demo videos, and creatives.
• Monitored the daily media performance and E-commerce data, created the dashboards and conducted data analysis.
• Participated in the writing of questionnaires and the test sample design for Mom & Kid and Jelly product research. Assisted with data analysis of survey results and completed new product development proposals.
Cambly | E-learning Tech Company Shanghai, China
Content Marketing Creator Sep 2020 – June 2021
• Interviewed foreign teachers on Cambly and produced 14 high-quality content of different topics in Zhihu platform.
Riviera Event | Event Agency Shanghai, China
Digital Marketing Intern Nov 2020 – Feb 2021
• Maintained and operated Stelliers and Riviera Events’ multi-media communication channels including Instagram, Facebook, Linkedin, Wechat, etc; created 80+ posts in total.
• Created Email Campaign via Zoho CRM and conducted weekly email data analysis (ROI, CTR, Open Rate, etc.)
• Managed Riviera Event and Stellier's Official Website, in charge of the blog posts update and SEO optimization via Wordpress and Squarespace.
• Supported 2020 Stelliers Winners Announcement Ceremony through platform test, creation of printed media, online communications, and media data analysis.
• Created Chinese and English company credentials for Riviera Events and provided related translation support to design team.
• Collected and analyzed advertisement data of newsletter communication and social media engagement; created data review.
Tencent | Tencent News Beijing , China
Product Media Operation and Editor Intern May 2020 – Aug 2020
• Screened, reviewed, modified, and published text and video content of Tencent News Health Channel's daily platform; average 600+ articles screened daily.
• Assisted Tencent News Health Channel live broadcast planning, poster production, operation and interactive data analysis; supported 50+ live broadcasts.
• Completed content data update and sorting of 15K+ articles on Tencent News Health Channel
• Assisted in the selection & classification of KOL partnership and database; analyzed creator’s daily and monthly metrics.
• Assisted in the selection, classification, re-weighting, maintenance, and update of Tencent news cooperation media.
• Conducted daily real-time monitoring, screening and reporting of Tencent News social news hotspots.
• Completed the in-depth product analysis of Toutiao and other information apps as well as in-depth industry analysis of major live broadcast apps and live broadcast industry, and put forward development suggestions for Tencent News.
L’Oreal | Shu Uemura Shanghai, China
Marketing Intern Feb 2020 – May 2020
• Completed multimedia product and consumer image research of Shu Uemura and campaign research of M•A•C lipstick.
• Conducted sales & market data analysis for new product insight by extracting the sale tendency and TOP product features.
Ogilvy | Ad Agency Shanghai, China
Account Executive Intern Jan 2020 – Feb 2020
• Performed market research for toothpaste line.• Designed campaign proposal of GOLGATE amino toothpaste based on the data collected from market.
• Performed male cosmetic market research based on collected data of market and consumer behavior, etc.