Hello, this is Yuni! A Chinese girl from Wuhan, China. ⛩
I'm a Digital Marketer 🗓, Social Media Content Creator 💬, UX/UI Web Designer 👩🏻 💻, and Dancer 💃🏻.
I've started my marketing journey from 2019 till now, from agencies to brands, FMCG to Tech. Each step has enriched my marketing prowess, broadening my understanding of diverse industries and honing my skills along the way.
Digital Marketing, Social Media Marketing, Influencer Marketing, SEO, SEM, Email Marketing, Paid Ads
Product Marketing, Branding, Marketing Analytics
Web Design, UX/UI Design
Graphic Design, Photography, Filming, Video Editing
Google Analytics, Google Ads, SEMrush, Salesforce, Marketo, Instagram, Facebook, Linkedin, TikTok, Twitter, Youtube, Pinterest, SMS, Wordpress, Yoast SEO, Webflow, Squarespace, Firebase HTML, CSS, Javascript, Python, Tableau, Shopify, Square, SQL, Zoho, PS, Final Cut Pro, PR, AI, Figma, Canva, and Microsoft Office Suite (Excel, Power Point, etc), Photography
EDUCATION
Columbia University, New York, May 2024
- MA in Instructional Tech & Media Design (STEM Major)
- GPA: 4.0
Huazhong University of Science & Technology, Wuhan, China, 2022
- BA in Broadcasting Journalism (Communication & Marketing)
- GPA: 3.86
PROFESSIONAL EXPERIENCE
Marketing Manager New York
AFM Agency & Data Story | MKT & AI Feb 2025 – present
Digital Marketing & Creative Designer New York
Tiger Brokers | Fintech Aug 2024 – Feb 2025
• Developed & executed Go-To-Market strategies for 5+ product launches via social media, email & online/offline events.
• Managed social media channels (IG, FB, Twitter, Linkedin, Reddit, Website). Built up media calendar and developed content & creative designs (Blog, Case Study, Tutorial, News, etc). Increased exposure by 25% & followers by 30% in TTL.
• Managed 400k+ budget of paid ads campaigns across Meta & Google via Marketing 360. Designed Campaigns, Ad Groups, & Ad Assets (Graphic & Video Ads) with 120 M+ Impressions, 480k+ Clicks & 60k+ Conversion Reached.
• Developed and managed email newsletter campaigns via Hubspot & AWS. Designed weekly newsletter, product launch email & conversion email for multi-stage customers. Optimized CRM email list segmentation. Increased CTR by 20%.
• Optimized website SEO. Managed Search Ads Campaigns and optimized keyword, meta description, tag, backlink, etc.
• Optimized website structure and content. With engineer team, contribute to UX/UI redesign & landing page optimization.
• Contributed to affiliate marketing effort. Built up KOL & Ambassador Programs. Developed program invitation assets, posters, landing pages, product brochures & collab guide. Promoted on social media and monitored program execution.
• Held & supported 10+ Events. Developed agenda, invite/register link, landing page, digital creatives & ensured event execution.
• Supported BD team with sales enablement materials. Participated in brand partnership building & collaboration execution.
Digital Marketing Creator New York
NU Media | Digital MKT Agency Jan 2024 – June 2024
• Managed media channels (IG, TikTok, FB, Youtube, etc) for 4 clients by designing media calendar, creating digital content (including copy writing, video shooting & editing, graphic design, etc) and conducting media metrics data review.
• Developed and executed influencer marketing campaigns across multi-channels, raising brand awareness by 30%.
• Managed media budget for 2 clients and executed Paid Ad campaigns for FB, IG, & TikTok with 24% exposure increased.
• Designed marketing credentials and A/B tested email campaigns via HubSpot. Increased CVR by 15% and CTR by 12%.
Webserves | Digital MKT Agency New York
Digital Marketing Manager June 2023 – Aug 2024
• Managed and executed 5+ client projects end-to-end, including client meetings, marketing strategy, content development, execution, performance analysis, reporting, and relationship management.
• Led lead generation campaigns and managed Webserves' digital channels by creating case studies, blogs, news updates, service intros, and guides across website, email, and social platforms, while optimizing SEO and Website UX/UI.
• Organized 4 webinars and offline events to engage the community and promote Webserves’ services and mission.
RubyLemon | Event Agency New York
Digital Marketing Creator Sep 2023 – Jan 2024
• Created 10 blog posts for the website and conducted the UX/UI and HTML/CSS optimization of the 80+ web page to ensure the best quality of SEO & readability for the blog pages; Increased organic traffic by 24% based on SEMrush data.
• Managed and analyzed Google Ads Campaign, optimized keywords, assets and landing pages with 10% CTR increased.
• Designed marketing credentials and A/B tested email campaigns via HubSpot. Increased CVR by 15% and CTR by 12%.
Jelenew | Luxury Apparel Brand New York
Marketing Manager Sep 2022 – Sep 2023
• • Developed Go-To-Market strategy for 2 product lines. Built 3 brand partnerships and organized 5 brand & sales events.
• Led social media strategy. Developed content and creative design. Managed community engagement. Conducted data analysis.
• Managed $100K cross-platform paid media budget and developed paid ads campaigns via SA360, CM360, TikTok Ads Platform for TikTok, Meta & Google. Oversaw and optimized strategy, creative, execution, and optimization to boost ROI by 20%.
• Built & scaled influencer marketing campaigns (TikTok & Meta), managed KOL matching, content delivery & data analysis.
• Overhauled email/CRM campaigns & strategy. Optimized email automation workflow & content with 24% CTR increased.
Classover | E-learning Tech Company New York
Marketing Analytics & UX/UI Intern July 2022 – Sep 2022
• Managed digital marketing strategies. Created marketing creatives and led UX/UI design for 20+ website & App pages.
• Assisted product operation and managed CRM system. Created dashboards for daily business monitoring and analysis.
Unilever | Vaseline Global Shanghai, China
Marketing Intern Feb 2021 – July 2021
• With the Procurement and R&D team, conducted market & product research, developed products and concept boards for VSL Mom & Kid, Anti-glycation, Anti-aging, Sunblock, Lipstick, Repair Jelly, and Pregnancy 7 collections.
• Partnered with design & PR agencies, built various Vaseline marketing proposals by analyzing market trends, conducting consumer & competitive product researches, analyzing market data, and designing the products & campaign decks.
• Completed research and data analysis of competing products and various market, product ingredient and product design.
• Promoted Vaseline on Taobao & Tmall eCommerce platforms by creating ad copy, product demo videos, and creatives.
• Monitored the daily media performance and E-commerce data, created the dashboards and conducted data analysis.
• Participated in the writing of questionnaires and the test sample design for Mom & Kid and Jelly product research. Assisted with data analysis of survey results and completed new product development proposals.
Cambly | E-learning Tech Company Shanghai, China
Content Marketing Creator Sep 2020 – June 2021
• Interviewed foreign teachers on Cambly and produced 14 high-quality content of different topics in Zhihu platform.
Riviera Event | Event Agency Shanghai, China
Digital Marketing Intern Nov 2020 – Feb 2021
• Maintained and operated Stelliers and Riviera Events’ multi-media communication channels including Instagram, Facebook, Linkedin, Wechat, etc; created 80+ posts in total.
• Created Email Campaign via Zoho CRM and conducted weekly email data analysis (ROI, CTR, Open Rate, etc.)
• Managed Riviera Event and Stellier's Official Website, in charge of the blog posts update and SEO optimization via Wordpress and Squarespace.
• Supported 2020 Stelliers Winners Announcement Ceremony through platform test, creation of printed media, online communications, and media data analysis.
• Created Chinese and English company credentials for Riviera Events and provided related translation support to design team.
• Collected and analyzed advertisement data of newsletter communication and social media engagement; created data review.
Tencent | Tencent News Beijing , China
Product Media Operation and Editor Intern May 2020 – Aug 2020
• Screened, reviewed, modified, and published text and video content of Tencent News Health Channel's daily platform; average 600+ articles screened daily.
• Assisted Tencent News Health Channel live broadcast planning, poster production, operation and interactive data analysis; supported 50+ live broadcasts.
• Completed content data update and sorting of 15K+ articles on Tencent News Health Channel
• Assisted in the selection & classification of KOL partnership and database; analyzed creator’s daily and monthly metrics.
• Assisted in the selection, classification, re-weighting, maintenance, and update of Tencent news cooperation media.
• Conducted daily real-time monitoring, screening and reporting of Tencent News social news hotspots.
• Completed the in-depth product analysis of Toutiao and other information apps as well as in-depth industry analysis of major live broadcast apps and live broadcast industry, and put forward development suggestions for Tencent News.
L’Oreal | Shu Uemura Shanghai, China
Marketing Intern Feb 2020 – May 2020
• Completed multimedia product and consumer image research of Shu Uemura and campaign research of M•A•C lipstick.
• Conducted sales & market data analysis for new product insight by extracting the sale tendency and TOP product features.
Ogilvy | Ad Agency Shanghai, China
Account Executive Intern Jan 2020 – Feb 2020
• Performed market research for toothpaste line.• Designed campaign proposal of GOLGATE amino toothpaste based on the data collected from market.
• Performed male cosmetic market research based on collected data of market and consumer behavior, etc.