Bag Brand | Product Launch Campaign | Paid Social & Lifecycle Marketing
Skills
In this project, I led the end-to-end marketing campaigns for Brandon Blackwood's Kendrick Trunk, developing strategy and creative assets for Meta ads, email, and SMS—tailored through audience and lifecycle segmentation to drive engagement and conversions.
Meta Ads：
SMS Campaign:
Email Campaign:
Here is the announcement email example right here. For customer in different lifecycle stages, there will be different email content and design.
